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How to increase the reach of accounts and posts?

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Post time 2024-07-06 16:46:13 | Show all posts |Read mode
As of September 2023, the number of Facebook users in Hong Kong is about 6 million , which means that 80% of Hong Kong people are using Facebook, which means there are a lot of potential business opportunities. This tutorial will explore in depth how businesses can use and optimize Facebook ads to attract a steady stream of new customers.

What are Facebook Ads?

Facebook Ads
Facebook advertising is a paid online advertising that allows businesses and individuals to showcase their products, services or brands to a specific target audience on Facebook. Due to Facebook's huge user base and detailed user data, Facebook advertising has become a very powerful and precise marketing tool.

Why choose Facebook for advertising?
Faced with fierce market competition, companies are increasingly Ghana Phone Number List relying on online platforms to increase brand awareness and sales. Facebook's highly flexible advertising system not only helps individuals and companies better expand their reach and impression, but also allows companies to adjust and optimize advertising effects according to their budgets and marketing goals. For companies, Facebook ads can accurately target target customers through geographic location, age, gender, interests, behavior and other dimensions, and can display products and services to potential customers on a large scale.


Reasons for using Facebook lead ads
1. You have unlimited freedom to "trial and test".

You can use different forms of Call to Action to attract users, such as Subscribe, Register, Learn More, Get a Quote, Download, Apply Now.

2. You target your audience directly and spend your money wisely.

You can design your ad text and images to suit your target customers’ interests, demographics, location, and behaviors.

You can set advertising goals (such as brand awareness and traffic) to optimize advertising results.

3. "Give and take!" You can mutually benefit and build relationships with users.

You can attract customers through promotions, such as coupon codes, sweepstakes, competitions, product samples, events, and pre-order products.



4. You can instantly track potential customers attracted by your ads.

Facebook ads can be integrated with different   CRM tools, such as Salesforce and HubSpot , to help you increase conversion rates.

5. Facebook will create exclusive advertising features to meet the business needs of different industries.

The education industry needs to create questionnaires with customized questions to target different courses and programs.

Business-to-business (B2B) requires “click-to-chat” to allow potential customers to contact backend customer service through Messenger for details.

Consumer product products (CPG) need to produce e-newsletters and samples to showcase products.

The automotive industry needs a reservation function to provide test ride services at a specified date and time.

What is the difference between Facebook Ads Manager and Promoted Posts?

Ads shown on Instagram and Facebook’s feed
Many people confuse Facebook's Boosted Posts with Facebook Ads , thinking they are the same. In fact, although Boosted Posts is also a type of ad, "Facebook Ads" refers to ads created through Ads Manager and provide more advanced customization solutions.

Facebook Ads Manager provides a range of professional ad settings options, including ad targeting, budget setting, and scheduling. Facebook ads are optimized for app installations, website conversions, video views, store orders, and other results. This allows companies with a certain amount of marketing experience to more accurately control the effectiveness of ad placement.

On the other hand, boosting promoted posts is a relatively simple advertising method. At the beginning, boosting promoted posts may focus on driving likes, reactions and shares of the page, or increasing the overall brand awareness. Users only need to select posts and budgets to quickly increase the visual exposure of posts.

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